<aside> 💡 A hook is what you say and/or the text on screen in the first several seconds of your video. It builds anticipation and tells your audience why they MUST NOT scroll. Bookmark this page so you don’t miss updates.
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Synopsis - tell the audience exactly what to expect from the video.
<aside> 🎓 HYBRID HOOK TIP - FOR VIEWS: For spoken videos, a great strategy is to use two different hooks! Your spoken hook is one thing, and your textual hook is another related thing. The best way to do this is to differentiate your hooks by category. For example, say a synopsis hook but put an empathetic hook as the text on screen.
→ 📦 Case Study: See this example video. Notice how I have a long, vague spoken hook. But I ground this by placing text on screen with a concrete number of “7 lessons.” Whereas here (a video that was also very successful) the creator reiterated the hook directly. Mix between both!
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<aside> 💡 Use these proven hooks in your content or develop your own little spin offs. They are each organized by the 5 types of hooks you learned above! If there is an example video for the hook, it will be hyperlinked on the first word of the hook.
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🌐 1. Synopsis Hooks - 70
<aside> 💡 These are great for increasing views. Consider trying these with the Value Chunk format.
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Odd but effective ways to…
I’m back with another…
I cannot live without this [item, habit, thing]…
The easiest & most accessible way to get started with [niche].
10 ways to be a better _______. (ex.) budgeter, entrepreneur)
Here are a couple [niche] things to keep in mind
I have something to share about [niche] that I’ve been meaning to talk about..
Here’s a much better alternative to [common item/practice/thing in your niche]…
I’m going to give you the simplest way to achieve...
3 mindset shifts
Let’s talk about…[hot take in your industry].
So this is going to be a X second video of me convincing you to [do X thing].
Things you thought was your X but is actually your Y.
One big misconception about [blank] is [misconception]. now follow up with an explanation.
Something that’s been on my mind lately is...
Here is a [niche] starter pack…
So you’re ready, to take [niche journey] seriously. Here’s what you’re going to do.
Here is a [practice] that every [audience identity] should be doing!!
Let’s create a daily [niche] routine for you. → (note that this one works great with pen n paper)
Here’s a quote that every [describe your audience] needs to hear.
Okay, I’m gonna tell you how I managed to get [outcome].
Here is the easiest way to…
This is probably why you’re unable to…
I’m a [niche title] and this is the best hack of your life.
Remember when I talked about [past topic]? Well now we’re gonna talking about [new, related topic].
If you’re curious about ______, let’s talk.
Here is [this month’s] [niche] routine!
Something I do every month that helps me _______ is ______.
→ can also do every day, week, or year
This is a less known but very harmful myth in the [niche] industry.
Busting X [niche] myths!
→ ex.) busting 30 finance myths
One of the most important things to remember in regards to [niche] is…
One of the most important things to watch out for on your [niche] journey is…
This is your reminder to…
I genuinely think that [rant about something].
[Items/Habits/Things] I would never use.
Here’s what to do if you [describe a confusing scenario that your ideal audience probably runs into frequently]…
Between the ages of [age range]? Here’s what you should be doing to get [desired goal] by [upcoming age range].
Ok, hear me out. [Present an uncommon or new strategy in your niche]
3 [niche] strategies
This is how I [audience desire] without [common pain point or objection].
If i could follow just ONE [niche] rule it would be...
Simple advice for someone that wants [X] but doesn’t know how to get it.
Things I had to unlearn in order to [achieve result]
In a nutshell, here’s how you get [x].
This is the easiest way for you to…
It’s time to start talking about something that a lot of you don’t want to talk about...and that’s [X].
Here’s a [insert your niche] tip that completely changed my life. And I hope it does the same for you.
The mindset behind a successful [niche keyword like entrepreneur or personal trainer] vs. an unsuccessful one comes down to this…
If you are currently in the process of [niche journey], listen up this video is for you.
Give me 1 minute and i’ll show you how to..
5 [niche] hacks.
📈 2. Results-Based Hooks - 23
<aside> 💡 These are great for communicating your expertise and increasing conversions. Consider trying these with the Deep Dive format. Check out this video to see how these work with trends!
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